Heyoka Leather is a handcrafted, made in the US leather company. They make handbags, jewelry and apparel. They were trying to revamp the company`s image in a more high end direction with an iconic, timeless logo to represent the brand Heyoka Leather.
The style of Heyoka Leather have a strong gipsy or native american influence, and on of the legendary creatures in North American indigenous peoples' history and culture is the thunderbird.
So, the idea behind the logo was to create a stylized and timeless icon depicting a thunderbird, along with a subtle H in the negative space.